Mum horrified after discovering 'disturbing' hidden message in daughter's dress

A mother has issued a warning to other parents to carefully check their children's clothing after discovering inappropriate text printed on her young daughter's dress.

Savannah shared her experience on TikTok, explaining that when she took a closer look at an Easter dress, which featured bunnies, jelly beans, and chickens, she noticed that its tiny printed messageswere 'disturbing'.

"When she was napping one day, I decided to read what the text actually said," Savannah said in the clip, which has since gained over 23 million views. What she found shocked her.

Some of the troubling phrases included: "Want to have an Easter egg hunt under the covers?" and "This coupon entitles you to one free peep show!" Another read, "Let's pretend we're rabbits and do whatever comes naturally," while a different message said, "My tulips (two lips) want to be on your tulips."

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Another phrase, which Savannah branded the "most unsettling", said: "You've been the best husband and friend a girl could have ever asked for."

The reaction in the 20,000 comments was overwhelmingly negative. One top reply simply said, "WTF," echoing the feelings of many. Others asked where the dress was purchased, labelling it "disturbing," "nasty," and "ew." One person lamented: "The world is so perverted now."

However, a few users suggested the text might have been an accidental oversight. One wrote, "Aww, maybe it was a mistake and they accidentally included all that."

After some investigation, commenters discovered the dress came from a US small business called Lele & Co. The company responded by removing the item from their site and issued an apology on their website.

The apology read: "I sincerely apologize for the inappropriate text found on one of the items sold in our store. This piece was a resale from a vendor, and unfortunately, the offensive wording was missed before listing.

"This does not reflect the values we uphold. We are taking all necessary legal steps against the vendor. The item has been removed from our website and social media, and all remaining stock has been destroyed.”

The brand confirmed they are in contact with Savannah and addressed the backlash, saying: “Despite the negative and hateful messages, they will not diminish the passion behind our company.

"Lele & Co. is facing slander based on unfounded claims. We appreciate everyone who brought this issue to our attention and allowed us to respond respectfully."

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